In my quantitative study, I focused on the highly sought after Millennial consumer. More specifically, I measured ten Millennial respondents' opinions about a potential personalized subscription option (vs. a traditional news subscription) in relation to their feelings of news fatigue. The project features analysis of Gannett (i.e., background, historical financial performance, competitive advantages, etc.) and an overview of Millennial news consumers (i.e., typology, interaction with subscription services, effect of news fatigue, etc.). There are also brief discussions about the project's data collection methods, respondent demographics and the construction of the survey sent to them. The study ends with my interpretation of survey results as well as a suggested timeline for implementing the proposed offering.

This was a biggy. While the final project for Drake's financial literacy course was not as broad in terms of applying concepts as the capstone project, the intricacies and detail associated with organizational finance required a great amount of attention (and math). My project compared the financial performance of three publishing companies: Gannett, Lee Enterprises and Meredith Corporation. To perform the analysis, the firms' income statements, balance sheets and cash flow statements from 2017-2019 (2019 was the year I took this course). After the analysis of the organizations' financial documents, I applied my understanding of pertinent financial ratios and gauged performance relative to one another. Valuation methods (future value, present value, payback method, net present value) were then used to determine which firm is  the "best" investment.

MBA 254 (Leadership and human capital development) was one of the three business electives I completed during the Master of Arts in Communication program. It is also a core course in the Master of Science in Business Analytics degree curriculum. Over the six-week course, I took three assessments (Multifactor Leadership Questionnaire (MLQ), Big Five Personality Test and Influence Behavior Questionnaire) that were designed gauged different leadership tendencies. The final project was somewhat introspective in the sense that it inquired about how views regarding effective leadership had developed. A significant portion of the project was centered around analyzing the results of the aforementioned assessments (my scores for each metric/assessment are included in the PDF below). It concludes with my plan for personal leadership development.

I will be completing my Master of Science in Business Analytics degree capstone in December of 2023. Afterwards, I will upload the capstone project to this page so it can be read along with the others. Stay tuned.